The creative industry, especially in the field of product design, is currently experiencing rapid growth, not only to fulfill basic human needs but also to provide experiential value to users. Nowadays, the demand for product design is not only for physical products but also towards the digital era and rapid prototyping for customization needs. This development triggers the industry's demand for product designer graduates who can adapt to the industrial world.

To address this challenge, the S1 Product Design & Innovation Program prioritizes the research and development process of products (Research and Development), holistically to ensure that all aspects of product design are met.