The creative industry, especially in the field of product design, has now grown rapidly, not only to meet basic human needs but also to have experimental value for its users. Currently, the need for product design is not only in the form of physical products but also towards the digital era and rapid prototyping for customization needs. This development has triggered the industry's need for product designer graduates who are able to adapt to the industrial world.

To answer these challenges, the Product Design & Innovation Undergraduate Study Program prioritizes the product research and development processresearch and developmentholistically to ensure all aspects of product design are met.